Expertise

How We Help Chief Marketing & Business Development Officers

Slow growth has impacted how firms and companies think about marketing, sales and business development leadership.  Many are recongnizing that chief marketing and business development officers are the organizational catalyst behind growth, leading to an expansion in the scope and integration of these roles.

The role of the CMO/CBDO is changing in these ways:

• Cohesiveness between marketing plans and sales/BD execution is required
• The level of complexity in these roles has proliferated
• The CMO role has been too narrowly defined and is quickly expanding
• New talent, capabilities and organizational structures are emerging to support the new demands, with CMOs leading the change efforts

Catapult Solutions for Chief Marketing & Business Development Officers

• Sales/Business Development Training and Coaching Programs (for client facing professionals and internal support teams)
• Consultative Search Process for Talent that Impacts Growth
• Market Research
• Thought Leadership Event Marketing and Captive Executive Networks
• Client and Industry Teams
• Job Board for Professional Service Firm Marketing and Business Development Positions
• Talent and Organizational Assessments and Benchmarking
• Business Development Capabilities Acceleration
• Development of Sales and Business Development Processes and Supporting Technology
• Forums, Conferences and Idea Sharing Round Tables